- “With the Reality headset — which I detailed in-depth here — Apple is preparing for a future beyond the iPhone and iPad. I’m told the device will come with a clear story for developers — in terms of how they’ll want to use it — and much of the weeklong conference will showcase the headset’s on-board App Store and accompanying tools.
- Many executives at the company believe the device will have a slow start but eventually has the opportunity to replace the iPhone. In any case, the headset is unlikely to go on sale for several months after its unveiling, giving developers time to create mixed-reality apps and services.
- When Apple previously intended to introduce the headset in March, the idea was to release it publicly in September. With the debut now coming in June — and recent production hiccups potentially slowing the process — I now believe that Apple will be happy just to get it out in time for the holidays.”