Earlier today Apple officially announced their new device – Vision Pro. You can read the highlights on nearly any site, but I prefer to head directly to Apple.
Here are my initial thoughts:
- Blending Digital and Physical. This is the first feature that Apple selected to highlight. It was purposeful and strategic. This is a product that elevates experiences, content, communication and collaboration. This is not a $500 gaming console like the competition.
- Navigate with eyes, hands and voice. I’m hopeful but honestly a little skeptical of version 1. Siri and I don’t communicate very well today. I’ll reserve judgement until I have an opportunity to test the device.
- Apps without a desktop. I love the idea of an infinite canvas. I’ve dreamed of having an entire wall of my home covered with screens of my favorite content for years. Plus, imagine viewing all of the March Madness basketball games simultaneously.
- Ultimate theatre…yes please!! I can already hear the Top Gun soundtrack.
- Memories. What price tag can you put on reliving the ocean waves crashing at your beach wedding, watching your son or daughters first steps, hearing the babbling brook next to your Yosemite campsite?
- Video Chat. Work collaboration or personal. This could be a game-changer for Sunday afternoon chats with my parents across the country. But I wonder how we’ll appear to each other if we’re both wearing the devices?
- Hardware. The device looks large, but this is where Apple excels. Another “wait and see” item, but I anticipate it’ll be best-in-class Day 1 and only get better over time.
- visionOS. The name is much more compelling than their alternative, Spatial Operating System (S-O-S).
- Design Crown. Which I equate to options and control. I like the ability to overlay, change or obscure the background. Good call.
- EyeSight. This is another “wait and see” feature. I understand the premise, but appears a bit creepy in the images.
- Price. At $3,500 this is EXPENSIVE!! However, it’s priced appropriately for the current target market of corporate developers building for their App Store. Apple will execute a pricing strategy to maximize penetration over the next 10-15 years.
- Timing. A little disappointed that the units ship in 2024 and won’t be around for the holidays.
I’m extremely excited about this new product. I believe this could ultimately replace the iPhone. However, it will take much, much longer than most anticipate.
That said, I also have my reservations. There are evenings where my whole family is sitting in one room staring at our phones. Now instead, imagine we’re all wearing Vision Pros.