Junk News Sites Are Abusing Ad Systems With AI-Generated Content
“NewsGuard, a company that sells online accuracy tools, released a new report on Sunday showing there are dozens of content farms automatically generating thousands of pieces of content every day, most of which is created by AI. The sites themselves require little or no human oversight. One identified site, World-Today-News.com, produced more than 1,200 articles a day and close to 8,600 articles in a single week in mid-June.
These sites seem exclusively built to abuse programmatic advertising, AKA the automated systems for putting ads on pages. This growing spam-a-thon is a major problem for Google, as the vast majority of these ads—90%—were being serviced through Google Ads.”