“Against that backdrop, Truist’s mobile app users grew 6%, to 4.6 million users. Zelle transactions surged 31% to 22.9 million, and overall digital transactions gained 9% to 70.8 million. Truist One’s embrace skews decidedly younger, as management noted on the call that 79% of new applications come from millennials and Generation Z consumers.
The company said its digitally-originated Truist One Checking average account balance was up 17% vs. 1Q ’23, with 91% of clients digitally active.
Digital transactions now account for 61% of bank transactions, said Rogers.”