“Sohoni, the senior partner at McKinsey, says that generative A.I. models, which ‘generate’ new content based on terabytes and terabytes of training data, can spread ‘personalization writ large’ across finance.
This means that banks could conceivably generate custom credit cards with financial rewards directly targeted to a consumer who, for example, dines out more often than not, never shops on Amazon, and flies weekly. Or generative A.I. could lead institutions to create personalized bundles of financial products—a custom checking account, credit card, loan options, etc.—for one customer.”