- “The McKinsey report found that 79 percent of all respondents said they had some exposure to the technology inside or outside of work. Twenty-two percent of respondents indicated they were using it regularly on the job.
- From a functional perspective, the McKinsey report found GenAI currently being used most in the following three areas: Marketing and sales (14%), product and service development (13%), and customer service operations (10%).
- Unlike other technologies that are solely cost- or revenue-focused, GenAI helps in both areas. Salesforce’s research found that 82% of business leaders said GenAI will lower overall business costs, and 80% indicated it will increase revenue. McKinsey estimates that GenAI could add $2.6 to $4.4 trillion annually to the global economy.”