- “Gift Mode is essentially an online quiz that asks about who you’re shopping for (sibling, parent, child), the occasion (birthday, anniversary, get well), and the recipient’s interests. At launch, the feature has 15 interests to choose from, including crafting, fashion, sports, video games, pets, and more. It then generates a series of gift guides inspired by your choices, pulling options from the over 100 million items listed on the platform. The gift guides are centered around more than 200 different personas.
- Etsy hopes Gift Mode will relieve the stress that comes with selecting the perfect present. According to Etsy’s latest survey, 71% of respondents felt anxious when shopping for gifts within the past year.
- Holley explains that the new feature leverages a combination of machine learning, human curation, and OpenAI’s GPT-4.”
https://techcrunch.com/2024/01/24/etsy-launches-gift-mode-a-new-ai-powered-feature-that-generates-200-gift-guides/amp/
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