“The successful community bank of the next 10 years will expand beyond geography limitations to serving affinity communities.
They actually have one huge advantage over the neobanks: An existing set of customers to help provide a revenue base to help fund and monetize the expansion.
There is (no surprise here) one big disadvantage: The expansion won’t happen by simply putting bank branches in other geographic locations. Strategically placed branches could help, but the growth strategy MUST be driven by technology.”