“The new capability helps customers navigate Fifth Third’s mobile app more intuitively. Rather than scrolling through menus, customers can simply type what they need—such as ‘replace card,’ ‘find ATM,’ ‘transfer funds,’ or ‘closest branch’—and be guided directly to the most relevant experience, whether that is a simple mobile screen for task completion, an AI-powered chatbot, or live support from a Fifth Third representative…’This is the first step toward changing the interface of banking itself — from static screens and taps to customers using their own words, supported by dynamic visual experiences, to get things done. By integrating this capability with Jeanie®, our industry-leading chatbot, we are creating a foundation for future agentic experiences where customers can ask the bank to take action, and the bank can complete that action safely, securely and reliably.’”
