“More than 90% of European banks already use some form of AI across their major business functions and 86% of respondents believe AI will reshape retail banking by 2030, with 61% expecting early movers to dominate their markets.
Almost half of banks continue to anchor investment around operational efficiency or employee productivity, while fewer than one in three cite customer experience or fraud prevention as their primary AI driver.
Where AI is applied makes a critical difference: organisations deploying it in high volume, real-time environments that improve customer outcomes – including real-time decisioning, fraud detection, and personalised services – are 40% more likely to achieve transformational gains, says the study.”