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Internet advertising, ethical AI, building sales momentum: 5 killer stats to start your week
“Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time. This is up from 47% this year and 44% in 2018. Some 62% of consumers would place higher trust in a company whose artificial intelligence (AI) interactions are perceived as ethical.” https://www.marketingweek.com/internet-advertising-ethical-ai-building-sales-momentum-5-killer-stats-to-start-your-week/
Why Experts See Graph Databases Headed for Mainstream Use
“Most often they are utilized to explore relationships across massive data silos and achieve the holy grail of webscale analytics in real time. “But the technology has evolved to tackle the toughest data challenges in real time, regardless of how large or complex the data set.” ‘Graph databases need to be all about deep link…
How in-app bot fraud ruins the online shopping experience
“Shopping apps are big business. Research from Apptopia shows that downloads of shopping apps reached 5.70 billion in 2018, up 9.3% over 2017. What’s more, these users stick around: 48% of consumers still use an ecommerce app one month after its initial download, compared to an average retention rate of 43% across verticals. How do…
Enabling Digital Transformation With New Age Technologies
“Banks have several opportunities to tap customers, but these opportunities get swamped in the social media noise. Digital Sensing enables you to continuously listen to your customers across channels, discover the context and trigger processes for appropriate real-time action or response. Digital sensing combines omnichannel, mobility, analytics, business process management, and customer communication management capabilities…