“The influence and importance of artificial intelligence and performance marketing have proven their worth in the marketing ecosystem. Assisting to facilitate connections, personalize messaging, ease everyday difficulties and drive business goals, AI and performance marketing initiatives are crucial to the future of business.
Join Adweek for our fourth annual Elevate: AI where we welcome marketers, technologists, and thought leaders to the virtual stage to help us understand the infinite possibilities AI and mar-tech have to offer, what we can expect in the years to come, and how performance marketing has become intricately linked to ROI.”
“In Adweek’s ongoing experimentation with our Super Bowl Bot—an AI that taps sophisticated language-generation tech to create Super Bowl ad concepts—we wanted to see how the machine learning system would approach some classic ads that have won the hearts of audiences over the years.
The Super Bowl Bot is powered by a version of a system called GPT-3, a revolutionary language generation model developed by research group OpenAI. GPT-3 is trained on nearly a trillion words pulled from all across the internet—a process that cost the organization about $12 million to complete.
Be sure to keep an eye on Adweek’s Super Bowl Bot through Sunday night’s game, as we’ve got more fun and informative experiments in store. Be sure to follow the bot at @SuperBowlBot on Twitter.”
“The first installment of the 2019 Elevate series, Elevate: AI, will focus on the ever-growing influence of AI on the marketing ecosystem.
Artificial intelligence continues to permeate all facets of life, with marketers incorporating its capabilities into their campaigns, customer experience, and business ventures.
At Elevate: AI Adweek editors will speak with marketers, technologists and futurists to reveal the cause, effect and proven results of this emerging technology, including its impact on the role of the CMO – and where AI will go next.
“Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT.
However, the cost of acquiring a new customer is five times greater than that of retaining an existing one, and the probability of selling to an existing customer is 60 percent, while the probability of selling to a new prospect is 5 percent.
As AI continues to revolutionize the digital landscape, marketers will increasingly depend on this technology to maximize consumer reach and sales
AI within marketing technology means more effective customer segmentation, advanced and updated customer analytics and efficient marketing strategies. This will create a domino effect where businesses will want to compete in order to capture consumer demand, leading to the further rise of AI in marketing.
Traditional marketing is shifting toward reliance on data analytics, virtual platforms and machine learning through 2019.”