“The influence and importance of artificial intelligence and performance marketing have proven their worth in the marketing ecosystem. Assisting to facilitate connections, personalize messaging, ease everyday difficulties and drive business goals, AI and performance marketing initiatives are crucial to the future of business. Join Adweek for our fourth annual Elevate: AI where we welcome marketers,…
Tag: Adweek
Here’s How an AI Would Rewrite USA Today Ad Meter’s Top-Rated Super Bowl Spots of All Time
“In Adweek’s ongoing experimentation with our Super Bowl Bot—an AI that taps sophisticated language-generation tech to create Super Bowl ad concepts—we wanted to see how the machine learning system would approach some classic ads that have won the hearts of audiences over the years. The Super Bowl Bot is powered by a version of a…
These Entrepreneurs Are Navigating the ‘Wild West’ of AI With Real-World Results
“Among the thought leaders sharing their intelligence were: Michelle Boockoff-Bajdek, CMO of IBM Watson, Ricky Ray Butler, CEO of BEN (Branded Entertainment Network) Phil Schraeder, president and COO of ad exchange GumGum. We caught up with all three business leaders after their presentations to talk about today’s real-world applications of AI.” https://www.google.com/amp/s/www.adweek.com/digital/these-entrepreneurs-are-navigating-the-wild-west-of-ai-with-real-world-results/amp/
Adweek: Elevate AI
March 21, 2019 New York, New York “The first installment of the 2019 Elevate series, Elevate: AI, will focus on the ever-growing influence of AI on the marketing ecosystem. Artificial intelligence continues to permeate all facets of life, with marketers incorporating its capabilities into their campaigns, customer experience, and business ventures. At Elevate: AI Adweek…
How the Marketing Technology Landscape Will Transform in the New Year – Adweek
“Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. However, the cost of acquiring a new customer is five times greater than that of retaining an existing one, and the probability of selling to an existing customer is 60 percent, while the probability of selling to a new…