“For decades, bank marketing followed a predictable rhythm: quarterly campaigns, seasonal promotions, product pushes timed to the institution’s calendar. Response rates hovered in the low single digits. However, trigger-based marketing is gaining traction with significant results in the banking industry. Vericast, for instance, cites 553% ROMI (Return on Marketing Investment) compared to traditional methods. ‘Batch…
Tag: ai digital marketing
AI Changing The Face Of Digital Advertising
Photo Credit : Shutterstock “With an increased digital consumption the world is creating massive amounts of data on a daily basis. According to Domo’s Data Never Sleeps 5.0 report, there are 2.5 quintillion bytes (1 million terabytes) of data created each day! And it is estimated that a staggering 1.7MB of data will be created…