“The Celebros Search solution was selected because of its AI driven intelligent search and seamless integration with Magento, the eCommerce platform that powers many of MAP’s online stores. Celebros uses machine learning to understand user behavior and trends to provide customers with accurate and relevant results and recommendations. This will be especially important to the New Balance website because of its large and diverse product catalog.”
“The customer searching online tries to make their query as accurate and intelligent as possible while the search engine simply responds by sharing everything it knows, but without actually answering the question. AI by contrast can spot what the customer intends and gives answers based on that intent, depending where an individual shopper is in their own personal buying journey.
By ensuring that their search strategy is underpinned by AI, retailers can then introduce more dynamic search enablers, such as visual and voice. But rather than simply adding commands, the customer is able to hold conversations with the digital assistant using natural language. Search then turns into discovery and it is this that leads to higher customer conversions, repeat visits and long-term loyalty.”
“Today the company announced the general availability of Amazon Kendra, its cloud enterprise search product that the company announced last year at AWS re:Invent.
Amazon is trying to change the enterprise search game by putting it into a more modern machine learning-driven context to use today’s technology to help you find that perfect response just as you typically do on the web.”