Want More Ecommerce Conversions? Improve Your Product Search

October 9, 2019 ~ Brandon McGee ~ Leave a comment

“Consumers are impatient. If they don’t find a product within a couple of search attempts, they will likely return to Google and click on the next best result.

By delivering more personalized and relevant product search results, you will improve your conversion rates and raise your average order value.

Most ecommerce platforms include a basic search engine. Merchants tend to use it until there’s a problem.”

https://www.practicalecommerce.com/want-more-ecommerce-conversions-improve-your-product-search

E-Commerce Search Is On The Verge Of A New Era

June 23, 2019June 23, 2019 ~ Brandon McGee ~ Leave a comment

“When test subjects were assigned product-finding tasks on various sites, they were unable to locate the item almost one-third (31%) of the time.

Amazon has a legion of software developers immersed in artificial intelligence (AI), machine learning and deep learning, as well as…almost 200 million visitors each month.
The beauty of production-ready AI, as the term implies, is that it gives e-Commerce companies access to state-of-the art AI tools that they can deploy immediately.”

Lucidworks – https://lucidworks.com

We saw a 50-60% increase in conversions just from turning on Fusion.”

Jacob Wagner

Director of IT – Content, Bluestem Brands

BigCommerce and BloomReach Partner to Extend Content and Commerce Capabilities to Mid-Market and Enterprise Retailers

March 5, 2019 ~ Brandon McGee ~ Leave a comment

“This collaboration combines BloomReach’s open-source content management system and AI-powered Search & Merchandising with BigCommerce’s highly-extensible SaaS ecommerce engine, offering merchants globally a better way to build immersive, content-rich, personalized brand experiences and robust commerce functionality at scale.”

https://www.oaoa.com/news/business/article_8a0417a8-eee6-59e1-b3a8-613b8b541295.html

Alibaba AI Helps Mobile Engagement

September 25, 2017September 3, 2018 ~ Brandon McGee ~ Leave a comment

Alibaba AI Helps Mobile Engagement

“It now has 529 million users, up by 22 million more people. The use of AI has improved not only the content provided by Alibaba, but also in how people search for products.

The secret to this is really simple. AI has made product search more precise.

This is done through a variety of ways, from machine learning, deep learning, transfer learning and much more. Computers learn a shopper’s preferences whenever someone would type in the product being searched for.”