“In 2018, Gevelber shared that “over the past two years, mobile searches with the qualifier ‘for me’ have grown over 60 percent … Finding what we want and need in this world of infinite choices can be a challenge.” Skincare marketers have identified this trend and have started to leverage AI to provide personalized advice…
Tag: AI
I Let AI Choose My Outfits for a Week. Here’s What It Did to Me
A.I. use is still rising globally, but most firms’ tech isn’t yet close to ‘real’ intelligence
“Worldwide, some 14% of companies have already deployed some form of it in their processes or products, up from 4% a year ago, according to Gartner. In China, 14% of firms have embraced AI tech, an IBM executive said this week. Businesses are expected to spend as much as $97.9 billion annually on AI projects…
Industry West lifts average order values by 15% with AI-powered ecommerce personalization from Nosto
“Home decor and furnishings retailer achieves 8% revenue boost through website content customization for different visitors in real-time Industry West is using Nosto’s ecommerce personalization platform to display personalized product recommendations and to automatically customize onsite content to match the needs of individual visitors” https://www.globenewswire.com/news-release/2019/11/19/1949371/0/en/Industry-West-lifts-average-order-values-by-15-with-AI-powered-ecommerce-personalization-from-Nosto.html
India’s financial services firm Paytm raises $1B
“According to Credit Suisse, the digital payments market in India will be worth $1 trillion in the next four years, up from about $200 billion currently. According to industry estimates, more than 100 million people in India today use mobile payments services. Amazon, Google, and Samsung entered the payments market in India, leveraging an open…