What is a Platform? “Plug-and-play business model that allows multiple providers and consumers to connect, interact, and create and exchange value. Three things a company must do to be a platform: Be a magnet Act as a matchmaker Provide a toolkit” https://www.google.com/amp/s/www.forbes.com/sites/ronshevlin/2019/07/15/digital-platforms-are-eating-banking/amp/
Tag: AI
IBM Watson’s Newly Sold Marketing Tech Division Rebrands as Acoustic
“While Simpson said Centerbridge plans to invest heavily into Acoustic, it has a long way to go to catch up to the competition as Salesforce’s Sales Cloud already has 37.9% of the market share.” https://www.google.com/amp/s/www.adweek.com/brand-marketing/ibm-watsons-newly-sold-marketing-tech-division-rebrands-as-acoustic/amp/
Chatbots in Banking Got Smart. This is How They’ll Make Your Bank Better
Image credit: SalesForce “Technology is driving personalization, and the combination of data, conversational banking and AI make it increasingly accurate the more consumers use it. It’s a perpetually evolving experience over time. Banks aren’t investing in conversational banking and AI to drive customers to self-serve, low cost channels or to avoid interacting with the customer….
How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience
The North Face “The popular outerwear brand has a chatbot on its website that recommends relevant products. Using mobile-optimized AI, it narrows down items based on a customer’s needs, which it determines based on a series of questions. At the end, only the most suitable items will be suggested for purchase.” https://www.psfk.com/2019/07/guided-recommendations-retailers-ai.html
Kabbage secures $200M to fuel its AI-based loans platform for small businesses
“Kabbage, which loans up to $250,000 in a single deal to small and medium businesses, has built a platform that harnesses the long tail of big data from across the web. It uses not just indicators from a company’s own public activities, but also sources comparative information from across a wider group of similar companies,…