“A lot of attention is given to consumer-facing businesses and omnichannel strategies, but B2B companies are also now seeing a need for a strong online presence, something many lack. The report found that only 46 percent of surveyed businesses would describe their e-commerce channel as high-performing, while 19 percent didn’t have an online channel at…
Tag: AI
Chinese eCommerce Firm JD.Com And Google Debut Online Store
“JD.com, one of the biggest eCommerce retailers in China, has teamed up with Google to launch a store on Google Express, according to a report by Reuters. The site is called Joybuy and currently offers everything from shoes to electronics to hair extensions. A majority of the products are under $100 and from brands…
Revenues Lost−34% of Marketing Executives Not Sure How to Use AI
“Artificial Intelligence (AI) has revolutionized marketing by allowing businesses to leverage data to steer the customer’s next move. Yet many marketing directors don’t understand how to use the full potential of AI to maximize profits, says Mountain Top Data. 9 of 10 companies use AI to improve their marketing outcomes. three-quarters of businesses improve revenue…
How Personalization Can Lower E-commerce Website Bounce Rates: 12 Compelling Tips
“A bounce rate is the crucial Key Performance Indicator (KPI) that can be determined by various e-commerce analytics tools like Google Analytics. The graph below shows the benchmark bounce rates depending upon different website types including e-commerce and retail websites demonstrate the industry standard. Well, for e-commerce and retail websites, bounce rate between 20% and…
4 Things Ecommerce Retailers Must Learn From 1-800-Flowers.com
Recently, 1800-Flowers.com unveiled a feature that allows users to place their orders using a voice command that would be completed by a chat service. 1800-Flowers.com was one of the earliest retailers to realize the power of the 24 x 7 toll-free telephone number (1800) and put it to use. Its swift transition to internet is…