Overview: How to compete with Amazon Win through direct to consumer model: Casper Mattress, Warby Parker glasses Keys: 1) Good Value 2) Easy Returns 3) Utilize data – “Data is the new oil” 4) Simple Marketing – Mobile First, Social, Content; “Don’t buy media, create media” 5) Adopt New Tech Early – Messaging apps are…
Tag: AI
3%-18% conversion rate improvement in Reflektion case studies
This afternoon I was checking out vendors leveraging AdWords to reach eCommerce professionals. I combed through the Reflektion site, and was impressed by their case studies with some well known brands. Conversion Rate Improvement: Toms – 3.3% Marmot – 13% Cafe Britt – 18% Check out the full details: http://reflektion.com/category/case-study/ Also, an interesting visual to…
2019 AI Conference Line-up
Are you are finalizing your 2019 budget? If so, don’t forget to build in a line item for AI conferences. It’s a great way to develop your knowledge, network and even checkout some fun destinations like: Macau or Munich. 11/28/18 AI & Big Data Expo Santa Clara, CA https://www.ai-expo.net/northamerica/ __________________ 1/8/19 Consumer Electronics Show Las…
Communitech announces $1 million prize for AI competition
“Using artificial intelligence to solve a worldwide problem could get you a $1 million prize. Saying he wants to capture the imagination of Canadians and unleash a wave of innovation, a Toronto-based tech investor is making the new competition part of Waterloo region’s annual technology conference. David Stein made his fortune in technology after founding…
APAC firms will need more soft skills as AI emerges in workforce
Workers with soft skills will be important in future as automation and artificial intelligence (AI) increasingly are used in future workplaces, since these skillsets are unlikely to be easily replaced. Some 42 percent of tasks in the workplace were projected to be done by machines and AI by 2022, compared to the current 29 percent….