“The fourth edition of The Maddies Awards 2018 held on October 31 in Mumbai also hosted Screenage, a mobile marketing conference. The first panel discussion held at the conference spoke on the topic: How AI is going to unleash a new wave of marketing revolution, how enterprises need to adapt for being competitive? Bansal added to…
Tag: AI
How Amazon’s retail revolution is changing the way we shop – theverge.com
Illustration by Aaron Robinson for The Verge “Today, thousands of products integrate with the company’s Alexa platform to make use of its voice search and query capabilities. Just as it once foresaw e-commerce, streaming, and cloud computing as the future of the internet, Amazon saw AI as not just something that could live within the…
IBM has announced AI OpenScale
“IBM has announced AI OpenScale, a service that aims to bring visibility and explainability of AI models for enterprises. Initially, the service supports models deployed within IBM Watson. AI OpenScale can be used with 3rd party platforms such as Amazon SageMaker and Azure ML running models developed in TensorFlow, Keras, Scikit-Learn, SparkML and PMML. The service logs…
Sales gains of 6-10 percent, a rate two to three times faster than other retailers
“Ecommerce continues to grow at an incredible rate, especially with 51 percent of Americans now choosing to shop on their computer or phone from the comfort of their home. Retailers that have implemented personalization strategies see sales gains of 6-10 percent, a rate two to three times faster than other retailers, according to a report by…
Google Makes AI Dominant In Niche Categories For Search
“Brands running organic search strategies on Google should closely tailor the content to their niche market because that’s how the search giant helps marketers pinpoint the messages that satisfy the query. It’s called automation through machine learning and artificial intelligence, a Searchmetrics study released this week explains. E-commerce sites are still high in the query…