— Retails last resort? Extreme Personalization by Sameer Patel “Brands are still batching and blasting emails in the hopes that they will make it up in the numbers. Mobile, Email, Web and offline presence are treated as disconnected channels… 91% of us unsubscribe from emails (Salesforce) 44% of direct mail is never opened (NewsCred) 60%…
Tag: AI
Digital Operative Partners with Sentient
— Digital Operative Partners with Sentient Technologies to Provide AI-Powered Testing and Optimization Using Sentient Ascend™ With the addition of Ascend to its suite of strategic partners, Digital Operative is now able to implement AI-based CRO tests, an alternative to A/B and multivariate solutions, which will facilitate increased revenue and conversions for clients. Ascend allows…
Linnworks Infographic: 6 Lucrative Ways to Use Big Data in eCommerce
— I’d like to share this infographic produced by Linnworks titled “6 Lucrative Ways to Use Big Data in eCommerce.” They’ve done a really nice job and the content is well written. The only potential gap is the fact that they don’t mention the importance of AI (artificial intelligence) and the role that it plays…
ai eCommerce News – July 23
— These Founders Turned An MIT Class Project Into A Leading Analytics Company “Identifying relationships between consumer behavioral attributes and product attributes to that minute level allows us to give our customers a huge and immediate impact. One of our customers saw a $125 million increase in annual revenues. Another saw a 30% increase in…
ai eCommerce News – July 11
Marketers Value, Misunderstand AI According to the Emarsys study, another clear majority of retail and e-commerce firms polled — three out of five — said they plan to implement AI marketing technologies within the next year, and 78 percent said they plan to spend at least five percent more on AI marketing technologies within that time…