5 Bleeding-Edge Brands…With AI is a terrific article by Lauren Johnson in AdWeek. This is my favorite quote, “This allowed us to condense six months to a year’s worth of testing into 30 days.”“Shoppers who use the AI tool convert more often than those who do not. And the average order value is ‘a mid…
Tag: Brandon McGee
Game-changing impact of AI plus Growth Marketing
During my time at Facebook I learned about the power of Growth Marketing. In fact, I was astonished by the amount of impact that can be generated by a single Growth Marketing professional. That said, they have been traditionally limited by the manual speed at which they can implement and analyze their tests. Artificial intelligence…
3 ways artificial intelligence is transforming e-commerce
This is a really interesting article that takes a look at the convergence of eCommerce and Ai. The author references the key implementations of: Search, Personal Shopping and Data. – bmcgee “Where exactly will this impact be felt? Here are three key implementations of AI that will fundamentally change the face of e-commerce, bringing it…