Infographic: Chatbots & Customer Experience (Blake Morgan)

  • “Some predict that bots are the new apps…Consumers are overwhelmed with apps, and they prefer to converse on the messenger apps they’re already on. If you think about it this is a natural progression, considering that messaging is the root of all mobile communication. 50% of U.S. mobile users haven’t downloaded an app in the last year, but billions of people are already using messaging apps.”
  • “One of the reasons the chatbot has so much potential for businesses is its ability to scale. In 2016, 1.6 billion people used mobile messaging apps. That number is expected to reach 2 billion people, or 80% of all smartphone users, in 2018.” 

Click for full infographic and post.



ai eCommerce News Aug 6, 2017

“Marketer interest in voice search is downright palpable in some circles. Fresh off a tour of client visits in Miami, Dallas, Chicago, Washington, D.C., and St. Louis, 360i’s Belsky reports that ‘every CMO, every vp of marketing and, especially, every ecommerce client is asking about this subject first and foremost. And they have three questions. ‘What should I do to prepare for when voice is the driver of ecommerce?’ The second one is, ‘What content do I have to think about to increase my chances to be the preferred answer with these devices?’ And, ‘Will all my search budget one day migrate onto these devices?’ There’s not obvious answers to any of these questions. Being early to all of this means you get the spoils.’”
“It’s time to talk cash. The research shows consumers are ready to spend real money while interacting with a chatbot. On average, millennials (26 to 36 years old) would be willing to spend $618 via a chatbot… According to the study, One in five (21%) UK consumers would consider purchasing goods and services from a chatbot.’ This is a goldmine for ecommerce businesses looking for new ways to attract, entertain, and monetize an audience. It’s no wonder giants like Walmart are using AI to enhance a shopping experience, and it’s just the beginning.”
“The answer lies in the reliability of retailer data. McClure explains that this was one of the first problems the company encountered. “One retailer might give us amazing data and another could give us the same set of products but with awful data,” he said, continuing, “We use a text based classification tool, training various models with both positive and negative examples…However, he does note, when discussing the calculation of customer lifetime value, that “having your data in the right format” is key. As retailers seek to improve their data infrastructure and use reliable data, the machine learning part is much more achievable.”

Payment processor PayPal (PYPL) has participated in a $5.27 million financing round for e-commerce technology firm Cloud IQ. Cloud IQ has developed an online platform to help websites more efficiently convert visitors to paying customers. PayPal is beginning to increase its investment pace in new technologies and startup companies, something with which I strongly agree, as the financial services industry continues to evolve at an increasing pace.

ai eCommerce News – July 23

“Identifying relationships between consumer behavioral attributes and product attributes to that minute level allows us to give our customers a huge and immediate impact. One of our customers saw a $125 million increase in annual revenues. Another saw a 30% increase in revenues in the first month after implementing our product.”
“ ‘As AI accelerates up the Hype Cycle, many software providers are looking to stake their claim in the biggest gold rush in recent years,’ said Jim Hare, research VP at Gartner. ‘AI offers exciting possibilities, but unfortunately, most vendors are focused on the goal of simply building and marketing an AI-based product rather than first identifying needs, potential uses and the business value to customers,’ said Hare.
To successfully exploit the AI opportunity, technology providers need to understand how to respond to three key issues.”

“There are many other chatbots that stand out from the rest. FedEx’s new Alexa app lets users track packages without having to type anything. Mitsuku, on the other hand, is the current winner of the Loebner Prize. It is hailed as the most humanlike AI bot since it passed the Turing test with flying colors. We should also mention RightClick, an innovative chatbot that creates websites based on general questions such as ‘What industry you belong to.’”

AI eCommerce & Video on WebProNews

I found an interesting article on WebProNews.com titled “How Facebook AI Chatbots Benefit E-CommerceBusinesses.”
David Marcus, Vice President of Messaging Products at Facebook, revealed that there are now 11,000 chatbots on Facebook reaching almost a billion users. Facebook M, the company’s text-based virtual assistant feature, has been modified to make the AI better.
‘M will make automated suggestions based on chat intent,’ he wrote last month. ‘These suggestions will help you get more from your Messenger experience by shortening the distance between what you need to do and getting it done.’”
Also, be sure to watch the video at the bottom of the post or via this link titled, “Shopify x Facebook Messenger: How we shop will never be thesame.” It’s well done and illustrates a number of potential use-cases for chatbots to drive revenue and customer satisfaction.