Tag: CRM
The 5 Hottest Technologies In Banking
“For all the talk and hype surrounding technologies like AI and blockchain, just a little more than one in 10 mid-size ($500m to $50b assets) financial institutions will invest in chatbots or machine learning this year according to a study from Cornerstone Advisors. Cornerstone has surveyed financial institutions to find out which technologies they plan to…
These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience – AdWeek (Lauren Johnson)
Image Credit: Getty Images These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience “Steinberg claims that the AI and data-based processes generate up to 1600 percent higher rate of returns compared to generically targeted marketing. While traditional lookalike targeting creates broad nets for targeting—like women between 16 and 50…