“Artificial Intelligence (AI) has revolutionized marketing by allowing businesses to leverage data to steer the customer’s next move. Yet many marketing directors don’t understand how to use the full potential of AI to maximize profits, says Mountain Top Data. 9 of 10 companies use AI to improve their marketing outcomes. three-quarters of businesses improve revenue…
Tag: email
How brands can use AI to boost their email marketing metrics – Kevin George
“Netflix uses systems that evaluate data established by the watch list of the user and the trending shows. With the help of a recommendation engine, the algorithms create tailor-made recommendations for every user. This will help in keeping the subscribers active and reduce the subscriber churn while enhancing the email marketing metrics.” https://www.clickz.com/ai-boost-email-marketing-metrics/220621/