E-commerce can’t deliver what consumers want, but social commerce can

  • “Two out of five (40 percent) of the world’s population is on social media, including 60 percent of Americans. eMarketer predicts that almost 70 percent of retail ecommerce sales will come through mobile by 2021.
  • Its community members typically spend over 20 minutes per day in the app including engagement across Instagram and Facebook
  • Almost three out of five (56 percent) want to see product ratings or pictures before making a purchase.”


Interactive 3D Facebook Chat Artificial Intelligence Tool Announced

  • “Emultily, a digital marketing agency specializing in social media strategies and resources, announced the launch of ChatterPal, an AI-based Facebook-like chat software allowing business owners and digital marketers to create personalized interactive chat characters according to their specific marketing and lead generation goals.
  • App users can choose from more than 40 life-like 3D characters, all of which can be branded with company logos, texts or pictures. The avatars are extremely varied and include males and females of various ethnicities, as well as animals and other non-human characters.”


AI delivers “actionable intelligence” for the greater good

  • “MWC19: Technology executives have called for the ethical use of artificial intelligence (AI), with Facebook and Alibaba pointing to the potential positive social impact that is promised by AI.
  • With 2.7 billion active users, Facebook has faced scrutiny as a technology platform, a publishers and a proprietor of its users data with eight data centres it employs more than 250 staff that specialise in AI.”


The Future of AI-Assisted Social Media Marketing

  • “Social media platforms account for a massive 2.77 billion users and are accountable to the multitude of data they possess.
  • In 2018, Facebook acquired Bloomsbury AI to ramp up its NLP (Natural Language Processing) in order to combat fake news and tackle inappropriate content issues.
  • In 2017, Facebook bought Ozlo, an AI-based startup which claims to be the index of knowledge about the real world.
  • LinkedIn leverages AI to assist its members to better their profiles and help them tune their work experiences based on the industry suggestions.
  • In 2016, Twitter acquired Magic Pony Technology to add up AI force to Cortex, that wants to build the most advanced AI platform in the world to apply the most advanced AI algorithms to the most challenging datasets, effortlessly.

  • How Artificial Intelligence Can Empower Social Media Marketers
    1. AI-Assisted Content Creation
    1. Round-the-Clock Online Presence
    1. Automated Bidding”


    Why AI plays a role in about 30% of TechStyle’s Facebook ads

    “The ability to quickly create ads is crucial for a merchant like TechStyle given that its product catalog is regularly changing. Now, roughly 30% of the retailer’s ads are created via the Smartly.io platform. That’s helped boost the retailer’s click-through rate on Facebook ads to nearly 1.0%, roughly double its previous 0.5% rate.”


    3 things we learned from Facebook’s AI chief about the future of artificial intelligence

    Facebook’s chief AI scientist Yann LeCun

    “The International Data Corporation indicates global spending on AI systems is expected to hit $US77.6 billion in 2022, more than tripling the $US24 billion forecast for 2018.

    A key element in advancing the field of artificial intelligence, particularly when it comes to deep learning, will be ensuring that there’s hardware capable of supporting it.

    1. Machines have to get much better at power consumption in order for AI to improve.
    2. We’ll continue seeing AI advancements in smartphones in the near term before improvements appear elsewhere.
    3. Giving machines “common sense” will be a big focus for AI research in the next decade.”


    The Deep Learning Framework Backed By Facebook Is Getting Industry’s Attention

    Neural NetworksSOURCE: PIXABAY

    “When it comes to deep learning frameworks, TensorFlow is one of the most preferred toolkits. However, one framework that is fast becoming the favorite of developers and data scientists is PyTorch.

    PyTorch is an open source project from Facebook which is used extensively within the company.

    PyTorch focuses on simplicity and accessibility. It can be used by a diverse set of users ranging from researchers to academicians to a developer. PyTorch uses a technique known as dynamic computation that makes it easy to train neural networks. TensorFlow is based on static computation that executes the code only after the graph of operations is generated.”


    Facebook’s Artificial Intelligence Grows With Acquisition of Visual Shopping Startup GrokStyle

    “Facebook said it acquired visual shopping and artificial intelligence startup GrokStyle in a move to bolster the social-media company’s own AI work.

    GrokStyle’s technology, which was integrated into Ikea’s mobile app, was simple in practice. A user takes a picture of a piece of furniture and the technology would match it to similar products that could be purchased online. On its website, GrokStyle said it is “winding down” its business, but that it is “moving on as a team” along with its technology. The company didn’t disclose it’s joining (FB, +0.58%) Facebook.”


    Facebook backs Institute for Ethics in Artificial Intelligence with $7.5 million

    “Facebook will donate $7.5 million for the creation of The Institute for Ethics in Artificial Intelligence, a research center being made to explore topics such as transparency and accountability in medical treatment and human rights in human-AI interaction.

    The announcement was made today during a speech by COO Sheryl Sandberg at the Digital Life Design (DLD) conference in Munich, Germany and is Facebook’s first investment in an independent center to study ethics in AI, a company spokesperson told VentureBeat in an email.”


    Former Facebook engineer picks up $15M for AI platform Spell

    “In 2016, Serkan Piantino packed up his desk at Facebook with hopes to move on to something new. The former director of Engineering for Facebook AI Research had every intention to keep working on AI, but quickly realized a huge issue.

    Unless you’re under the umbrella of one of these big tech companies like Facebook, it can be very difficult and incredibly expensive to get your hands on the hardware necessary to run machine learning experiments.

    So he built Spell, which today received $15 million in Series A funding led by Eclipse Ventures and Two Sigma Ventures.

    Spell is a collaborative platform that lets anyone run machine learning experiments. The company connects clients with the best, newest hardware hosted by Google, AWS and Microsoft Azure and gives them the software interface they need to run, collaborate and build with AI.”