“There is not enough information on how AI supports advertising — just that it does, Google CEO Sundar Pichai told investors and analysts during Alphabet’s Q4 2021 and year-end earnings call. He said extensive AI investments continue to help the company lead in Search quality, as well as powering innovations beyond Search. The top benefits…
Tag: First Party Data
Adobe’s Digital Experience chief on how to navigate a cookieless future
“There are companies that have already had some of this data. For example, member-oriented companies. You have a membership organization, and you know every member ID — it’s not a new idea; membership-oriented companies have been around for hundreds of years. Those kinds of companies have always collected data; that’s basically first-party data. So you…