“The primary encumbrance to this ensuring that AI systems have a quality data set to draw from. The report points to the importance of a mature and well-developed information architecture in order to effectively create and leverage AI in the enterprise. Naturally, developing an information architecture and the AI systems to leverage it will require…
Tag: Forrester
AI eCommerce News – Nov 9th
Ecommerce Report: Cyber Monday 2017 Is Expected To Be “TheLargest Online Shopping Day In History” “Web traffic on smartphones and tablets will, for the first time, surpass desktop (at 54 percent and 46 percent respectively). Mericle’s points about creating “easy shopping experiences” and “providing a seamless customer journey” are especially important in the ecommerce space,…
AI Perspectives – "Have" vs "Have-Not"
AI Fast Track: Study Shows How Marketers Are Adapting “Amplero, a Seattle-based, artificial intelligence marketing technology provider, decided to find out. It commissioned Forrester to conduct a study on attitudes about the use of AI in marketing. Forrester polled 150 North American technology decision makers working at B2C companies. It turns out the have-nots have…