Y Combinator-backed Vue Storefront aims to be the ‘glue’ for e-commerce

Image Credits: Vue Storefront
  • “While most headless commerce companies are focused on creating back-end infrastructure, Vue powers the front end, namely the progressive web applications with which consumers actually interact. The company describes itself as “the lightning-fast front-end platform for headless commerce.”
  • ‘You are like the glue. Headless was so complex to me, and then I got this Vue Storefront thing to come in on top everything else and be the glue connecting things.’”


Understanding The AI/E-Commerce Connection In The Age Of Socially-Distanced Retail

  • “‘You can have all the data in the world but if you’re not using it to your advantage or using it in the right way, it’s a waste of time, effort & money. The most successful companies are the ones who know how to utilize their data most efficiently.’
  • With regards to the biggest shift in e-commerce in 2021, there is currently a lot of focus on “headless” approaches to e-commerce sites right now including the concept of using specialized software for powering the customer-facing experience.
  • ‘Some technologies and approaches to ‘headless e-commerce’ can completely remove the load time from the site,’ says Raushenbush.
  • ‘There’s a lot of amazing things that ecommerce platforms are developing to make the success of small brands possible.’”