Cyber Monday hits sales high for 2021, with one in three shoppers buying online

  • “People looking to scoop up Cyber Monday deals spent 1.4% less this year than last, according to the Adobe Digital Economy Index, with online sales in the US on Monday totaling $10.7 billion. Salesforce had a different result for Cyber Monday, saying sales rose 3% from 2020 to $12.3 billion this year.
  • Salesforce said spending was up 4% from last year for the full week leading up to Cyber Monday, hitting $61 billion.
  • Amazon, the country’s largest online retailer, didn’t provide any sales figures, but said it was the company’s ‘biggest kickoff to the holiday shopping season ever.’”

Report: 81% of online retailers increase AI budget to boost holiday sales

  • “Eighty-five percent of retailers expect online sales to increase during the 2021 holiday shopping season, continuing an upward trend from the pandemic lockdowns of 2020, according to the 2021 eCommerce Outlook Report from Anodot and Researchscape.
  • To help them stay competitive, retailers are turning to artificial intelligence, with 81% of the merchants in the survey saying they planned to increase their AI budgets this year.”

Read the full report by Anodot and Researchscape.

Pandemic Accelerates The Erosion Of Brick-And-Mortar Providing New Opportunities For ECommerce

According to Digital Commerce 360’s annual retail holiday survey release in September, 33 percent of retails are projecting that web sales will increase by as much as 24 percent this holiday season – notably due to the pandemic and the continued shift to online shopping.

Pandemic Accelerates the Erosion of Brick-and-Mortar Providing New Opportunities for eCommerce

Powering ecommerce sales for festive season and beyond

* “As online shopping continues to grow at breakneck speed, ecommerce players are riding the wave and increasing their spend on AR, VR and AI to entice and engage customers in anticipation of the festive season.

* In its latest Adobe Digital Economy Index report for May 2020, Adobe Analytics found that ecommerce sales during May 2020 alone eclipsed the entire 2019 holiday season.

* In the post-COVID world, brands will have to make significant changes to establish true connections with their loyal customers. One way could be using user-generated images or videos on their digital properties. This can be a valuable tool to replicate in-store social shopping visits.”

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