“According to McKinsey, banking and non-banking organizations ranking in the top 20% in profitability from 2010-2017 generated more than 30 times the profit than those in the middle 60%, The top 20 global banks represented 95% of the industry’s profitability, Winners going forward will most likely be determined by which firms best understand the changing…
Tag: Jim Marous
Data and AI Power the Future of Customer Engagement in Financial Services
“Combining insights from all of these touchpoints will create an even more robust profile of your customers that can improve engagement success. Remember, consumers no longer walk into a branch or pick up a phone to voice a concern or to make a purchase. Instead, they often interact on other channels hoping that their financial…