“Big regional takes a chance by ditching a safe but boring brand message for a young vibe and inclusive theme. New tagline “Made Ready” plays to modern consumers’ nonlinear life journeys and the institution’s AI-enhanced ability to meet their needs.
“Today, people move out, but then they move back; maybe they’re in the gig economy and have a second job. Maybe they’re thinking about upsizing, then downsizing,” Johnson continues. “We see the same thing with our business clients. They are having to cope with a great deal of turmoil in the world today.”
Netflix logo on an iPhone in Philadelphia, on July, 2017. (AP Photo/Matt Rourke)
“Freely sharing Netflix login details with friends and family who live minutes, hours, or days away could become a thing of the past. The company is introducing new artificial intelligence (AI) technology to identify users who share login details with others to avoid paying an additional fee for online entertainment services.
Market research and consulting company Parks Associates “predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billion of OTT revenues will be lost to credentials sharing,” according to Synamedia.”
“According to a March 2017 survey of internet users worldwide conducted by Qualtricsfor Rocket Fuel, 50% or more of respondents from the Gen X, millennial and Gen Z age segments said they value AI for recommending various products and services.” Read full post