How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

The North Face

“The popular outerwear brand has a chatbot on its website that recommends relevant products. Using mobile-optimized AI, it narrows down items based on a customer’s needs, which it determines based on a series of questions. At the end, only the most suitable items will be suggested for purchase.”

https://www.psfk.com/2019/07/guided-recommendations-retailers-ai.html

Vendor Research: EasyAsk

Vendor: EasyAsk    
Headquarters: Burlington, MA
Key Product:
EasyAsk for B2C, B2B, Mobile
Key Features:
Natural Language Search
Voice-enabled Natural Language Mobile Search
Integrations: Magento, NetSuite, Infor, IBM, Hybris
Articles/Posts about EasyAsk:
Clients: North Face, Timberland, True Value, Aramark


Founders:
Craig Bassin, CEO – LinkedIn Profile
Dr. Larry R. Harris, Founder and Advisor – LinkedIn Profile
Data:
– “Our sales per search session increased by 23% when we added EasyAsk to our WebSphere platform.” Cal Bouchard, Sr. Director Of Ecommerce At The North Face

– Personalization Mall’s conversion rate exceeds industry averages by 2-3x