“63% of Americans stating that they feel comfortable and safe going back to shopping malls and physical stores. SMS and Whatsapp: Ensuring a new or existing customer receives your message is paramount. This is why companies are now more aware of the importance and efficiency of SMS marketing. This ensures that your message is at…
Tag: Omni-channel
AI Algorithms Kick up Levi’s Revenue
“Levi Strauss & Co.’s Chief Strategy and AI Officer Katia Walsh on Friday (Dec. 17) noted that its Google Cloud-based data collection portal, which uses artificial intelligence (AI) and includes inventory and sales information, has transformed the entire company, The Wall Street Journal reports. In addition to its eCommerce site, Levi’s has its products in…
Using AI-Based CDPs to Improve the Customer Experience
“The use of CDPs has been growing for several years now. According to Gartner’s 2019 Marketing Technology Survey, 43% of brands polled had a fully-deployed customer data platform (CDP) and 31% were working to implement one. As customer data complexity continues to increase exponentially, the use of CDPs will continue to rise. Given that customer…
As retail evolves, 5G and edge computing keep you in the express lane
“According to research published by McKinsey ahead of the 2019 holiday season, 62% of shoppers planned to make their purchases online and in-store. Flashy new online and AR/VR shopping schemes may grab headlines. But by 2023, ecommerce is expected to account for just 21% of total retail sales, and a mere 5% of grocery sales….