“With Reflektion we actually boosted our revenue per visitor 8-9%, by showing other jacket colors and higher ticket items. With our old solution, we saw products recommended that weren’t really related to the product page you were on at all, usually what would show up were just top sellers.”
This afternoon I was checking out vendors leveraging AdWords to reach eCommerce professionals. I combed through the Reflektion site, and was impressed by their case studies with some well known brands.
Conversion Rate Improvement:
Toms – 3.3%
Marmot – 13%
Cafe Britt – 18%
Check out the full details:
Also, an interesting visual to help explain the difference between AI, ML and Deep Learning.