“This new era is called the age of “Deployed AI,” which Google Vice President of AI Andrew Moore said in a blog post means having a “vision for transforming your business.”
“The campaign reached nearly 500 million people across multiple continents, generating measurably positive uplift in brand engagement and consideration in the process.”
One example is Unilever’s use of Google’s Cloud Vision API and Natural Language API services to analyze the metrics of a Closeup toothpaste marketing campaign across South Asia.”
This afternoon I was checking out vendors leveraging AdWords to reach eCommerce professionals. I combed through the Reflektion site, and was impressed by their case studies with some well known brands.
Conversion Rate Improvement:
Toms – 3.3%
Marmot – 13%
Cafe Britt – 18%
Check out the full details:
Also, an interesting visual to help explain the difference between AI, ML and Deep Learning.