“Yet with SAP’s 2018 Digital Transformation Executive Study finding just 3 per cent of retailers have completed digital transformation projects, most of which focused on efficiency and cost cutting, there’s clearly still a long way to go before brands successfully harness digital for more disruptive innovation in the retail experience. Again, however, only a small…
Tag: SAP
US consumers love online shopping. Hate poorly design carts – Roy Edwards
I love this type of post…it’s a data goldmine. Ecommerce in the US has grown rapidly. In 2017 Americans spent a total of $435 billion shopping online, according to the Ecommerce Foundation. With an annual growth rate of over 15%. Even though Amazon is clearly the leading online retailer in the US with a market…