“The switch to commercetools gives Sephora the ability to utilize cutting-edge MACH architecture technology principles, which are designed to make it easier for companies to add or replace tech components in the future and respond rapidly to changing demand. MACH architecture stands for microservices-based, API-first, cloud-native, headless. Sreedhararaj spelled out for CO— how each of…
Tag: Sephora
Sephora, Kiehl’s, Vichy and Bobbi Brown are using ‘virtual advisors’ to drive ecommerce
“In 2018, Gevelber shared that “over the past two years, mobile searches with the qualifier ‘for me’ have grown over 60 percent … Finding what we want and need in this world of infinite choices can be a challenge.” Skincare marketers have identified this trend and have started to leverage AI to provide personalized advice…