“In customer experience terms, AI and machine learning can help marketers in retail banking to predict client needs and deepen relationships. They can do this through more personalizing their approaches, fine-tuning campaigns for maximum effectiveness, targeting consumer segments that represent the best acquisition prospects, and identifying attrition risks and causes.” Click for full article and…
Tag: strategy
Ai: Where To Begin?
“Digital transformation is shifting businesses from process orientation to platform orientation. Google does not have channels — it has a platform, so it does not need a huge team of human intelligence maintaining each touchpoint. What’s The Key to Success In A Platform? The technology is the easiest part. User adoption is the most difficult…
How to Get Started Developing a Corporate AI Strategy
“Start with some of the low-hanging fruit in AI with relatively immediate returns, like customer service. Doing so gets you on the AI train and allows you to start to accumulate actionable data about your customer. Second, find ways to augment AI into existing business processes, supplementing what humans do, allowing them to focus on…
Microsoft’s new AI Business School teaches execs how to lead AI initiatives, for free
“Microsoft on Monday launched a free, online AI Business School to help business leaders navigate creating an AI strategy. Courses include: “Introduction to AI technology for business leaders,” “Define an AI strategy to create business value,” “Discover ways to foster an AI-ready culture in your business,” “Identify guiding principles for responsible AI in your business.”…
How artificial intelligence can radically transform your business
“‘Over 40 per cent of businesses believe that the model they’re using today will cease to exist in five years,’says Clare Barclay, chief operating officer of Microsoft UK. “All sorts of technology, AI included, is changing the shape of the business landscape.” Data from Microsoft’s Maximising the AI Opportunity report shows that early adopters of…