Brands use chatbots to find a direct channel to consumers

  • “Yellow Messenger announced a $20 million series B round led by the US fund of Lightspeed Venture Partners on Friday.
  • Its conversational AI platform is used by over 100 enterprises for customer and employee engagement.
  • It’s hard to run call centres because they require people to go into large offices with dedicated telephony and computer equipment that can track and analyze calls. The way to keep these running is to automate them, and that’s where Yellow Messenger comes in.
  • Indians are used to messaging on WhatsApp for a variety of purposes. So it’s not much of an ask to get consumers to choose products, quantities and delivery slots in a WhatsApp chat with an AI bot instead of an ecommerce portal.”

Increased Net Promoter Score by 45% – Yellow Messenger

“Yellow Messenger claims to have handled over a billion conversations and claims to have driven incremental revenue growth in tens of millions of dollars, reduction in support costs by 300%, and increased NPS (Net Promoter Score) by 45% for its clients. Further, Yellow Messenger claims to have recorded a revenue growth of ARR (Annual recurring revenue) of more than 5 times in just the past one year.”

Founded in 2016 by

Raghu Ravinutala

Rashid Khan

Jaya Kishore Reddy

Yellow Messenger has posted 6 case studies at this link: