“The challenger banks have shown it’s possible to furnish their accounts with AI to categorise and break down a customer’s spending. This doesn’t just save customers a lot of time they would have spent budgeting or balancing their checkbooks, but it can also draw on the bank’s own insights to help in delivering real-time analysis…
Month: December 2021
Software start-up Airtable hits $11 billion valuation in latest funding, adds Salesforce, Michael Dell as investors
“Airtable was co-founded by Howie Liu, who sold his other start-up — enterprise software company Etacts — to Salesforce in 2011. As Airtable’s CEO, Liu’s mission is to make the complex world of software more user friendly. Up until companies like Airtable started creating low-code and no-code software, it wasn’t really accessible to most people….
Using AI-Based CDPs to Improve the Customer Experience
“The use of CDPs has been growing for several years now. According to Gartner’s 2019 Marketing Technology Survey, 43% of brands polled had a fully-deployed customer data platform (CDP) and 31% were working to implement one. As customer data complexity continues to increase exponentially, the use of CDPs will continue to rise. Given that customer…
An Insider’s View of Humana’s AI Program
“The organization is a hub-and-spoke model, he explained, with data governance, data analytics, and data science groups building horizontal platforms. But there were also a number of vertical units, he said, with integrators and product managers. Amid this team structure, some of the truly key team members were those professionals who understood the business process…
People trust ads that talk about values, not products, finds Nielsen
“It found that consumers are most interested in seeing humor- (49%), family- (47%) and value-orientated adverts (43%) over celebrity or athlete-endorsed products and car products, which scored lowest in terms of trust with 20% and 22% respectively. Value-oriented ads jumped up 10% from Nielsen’s last ‘Global Trust in Advertising’ report, which was published in 2015….