“Various reports show that SMS has a 90% delivery and open rate — much higher than any other channel, and a relatively low unsubscribe or opt-out rate. It’s not SMS itself so much as the landscape around it that’s evolved. Conversational AI tech has advanced by leaps and bounds, integration between systems and data flow…
Month: September 2022
AI-powered personalization: The key to unlocking ecommerce growth
“Forty percent of customers prefer targeted ads aligned to what they are looking for to make the buying process easier. This could be why behaviorally targeted ads are twice as effective as non-targeted ads. AI helps marketers run more targeted brand campaigns, which eventually helps them decrease their marketing spend and increase their revenue. A…
The Pros and Cons of Artificial Intelligence
“The advantages of artificial intelligence are many and only growing. AI can quickly translate a passage of text — for example, this article —into whatever language you’d prefer to read. AI can easily sort through tremendous amounts of data, providing humans with organized information at the touch of a few keystrokes. It can aid in…