“Advertising in China is at the frontlines in AI adoption and innovation. The majority of ad spend in China is already digital, and AI-based advertising thrives on the massive datasets available in China for number crunching and automation. The key driver for AI in advertising, however, is China’s hyper-competitive ecommerce market, which is more than double…
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Salesforce grows commerce and marketing software sales 34% in Q4
“Benioff noted that companies are increasing their use of Salesforce Einstein artificial intelligence technology to build online interfaces more personalized to their customers’ interests. He added that Salesforce will soon make its Einstein AI technology available in every Salesforce application, adding such features as voice-activated commands into CRM and other software. Block added that more…
E-commerce can’t deliver what consumers want, but social commerce can
“Two out of five (40 percent) of the world’s population is on social media, including 60 percent of Americans. eMarketer predicts that almost 70 percent of retail ecommerce sales will come through mobile by 2021. Its community members typically spend over 20 minutes per day in the app including engagement across Instagram and Facebook Almost three…
Vaak AI Spots Shoplifters Before They Steal
“With shoplifting costing the retail industry in the region of $34 billion a year in lost sales, retailers will be very keen to adopt new technology that prevents it happening. As Bloomberg reports, Vaak’s software works by tapping into the live security camera feeds a retail store has installed. It then monitors customers looking specifically…
Interactive 3D Facebook Chat Artificial Intelligence Tool Announced
“Emultily, a digital marketing agency specializing in social media strategies and resources, announced the launch of ChatterPal, an AI-based Facebook-like chat software allowing business owners and digital marketers to create personalized interactive chat characters according to their specific marketing and lead generation goals. App users can choose from more than 40 life-like 3D characters, all…