“Researchers at Google’s AI labs created a couple of novel neural networks that can succeed in navigating Web forms, such as an online flight-booking site. Although baby steps at the moment, the program succeeds as well or better than some models trained using human demonstrations of pointing and clicking. “As an example, in the flight-booking…
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Case study: Under Armour utilizing Cognitive Scale
Here’s an interesting case study I found from Cognitive Scale a project with Under Armour. Notes: Create a 1×1 personalized experience Leveraging AWS, ML, NLP Results 24% increase in story exposure (spread of impressions) 70% decrease in time needed to publish content Increase in revenue per visit https://info.cognitivescale.com/hyper-personalized-mobile-shopping
Video: Chris McBride (TWEC) on 18% conversion improvement with Sentient Ascend
I discovered this case study and customer testimonial that was developed by Sentient Ascend and wanted to share. Notes: Chris McBride GM eCommerce Trans World Entertainment Online sales of music and videos Company has used Optimizely in the past but was interest in running many tests with a limited staff and tried Ascend Results Test…
AI hits the mainstream
“Artificial Intelligence (AI) applications can now tackle several of marketing’s time-consuming and repetitive tasks, such as market segmentation, content curation and predictive analysis. As AI applications become more sophisticated, they are beginning to take on tasks which require creativity, affording marketers more time to focus on perfecting campaigns and coming up with new ideas. For…
The Future Of E-Commerce And Retail Will Be Written In China
Additionally, Alibaba’s high-tech food/grocery retail store concept, known as Hema, is expanding quickly. Exhibit 1. These outlets serve as walk-in restaurants, food and grocery purchase points, and warehouses for online delivery (within 30 minutes in a three-kilometer radius) – all at the same time. There are now 64 Hema stores in operation, with two being added each…