Online merchandising & personalisation How hard can it be? Join Micha Mokhberi, founder and CEO of Apptus, in a light hearted (but insightful) journey through the world of online merchandising and personalisation. https://www.apptus.com/resources/the-apptus-experience-optimisation-engine-as-part-of-the-customer-journey
Tag: AI eCommerce
ai – A day in my life
How many times will I interact with ai today? This is a question that has been on my mind, but I haven’t had the time to monitor, document and track the interactions. So, yesterday December 29th, was my opportunity. It was Saturday, in the midst of the New Year holiday weekend. The kids would be…
Don’t miss these thrilling topics at the Digital Retail Forum 2019 – Johannesburg, South Africa
“On 30 January 2019, IT News Africa will host the Digital Retail Forum 2019 at the Hilton Sandton located in Johannesburg, South Africa. This highly anticipated event will cover the theme of “Harnessing Digital Technology for Next-Level Customer Centred Retailing.” To add to list, DRF2019 will also place a major focus on how emerging technologies such as Ai,…
Case study: Under Armour utilizing Cognitive Scale
Here’s an interesting case study I found from Cognitive Scale a project with Under Armour. Notes: Create a 1×1 personalized experience Leveraging AWS, ML, NLP Results 24% increase in story exposure (spread of impressions) 70% decrease in time needed to publish content Increase in revenue per visit https://info.cognitivescale.com/hyper-personalized-mobile-shopping
Video: Chris McBride (TWEC) on 18% conversion improvement with Sentient Ascend
I discovered this case study and customer testimonial that was developed by Sentient Ascend and wanted to share. Notes: Chris McBride GM eCommerce Trans World Entertainment Online sales of music and videos Company has used Optimizely in the past but was interest in running many tests with a limited staff and tried Ascend Results Test…