Jim Marous and I recently recorded this for the Banking Transformed podcast… “On today’s Banking Transformed podcast, I’m thrilled to be joined by Brandon McGee, Chief Digital Strategy Officer at A+ Federal Credit Union, who is spearheading their ambitious efforts to reimagine members’ digital experiences. Brandon has a 30-year legacy in banking and technology, having…
Tag: ai personalization
How To Leverage AI And Analytics To Drive Effective Personalization Strategies
“By leveraging AI and data analytics, organizations can gain insights into channel usage patterns, identify the optimal time to send messages, determine which channels are most effective for different employee groups and optimize communication strategies accordingly. It allows for tailored content delivery, real-time feedback and interactive features that cater to employees’ specific needs and preferences.”…
ChatGPT Will Become ‘ChatOMG!’ in 2024, Forrester Predicts
“In announcing the ‘Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence,’ President Biden spoke of requiring companies to prove that ‘their most powerful systems are safe before allowing them to be used.’ He said this would include sharing the results of independent testing. His speech did not give details,…
The future of banking is AI
“AI algorithms can identify correlations between different types of data and discover insights that would otherwise go unnoticed. ‘This makes it possible to uncover valuable trends and new opportunities more quickly than ever before,’ he adds. Think about it like this: ‘Using AI and machine learning, these organizations can monitor for specific activities, like marriage,…
AI and data: Honing hyper-personalization to build the bank of the future
“’We want to use AI and ML to identify key events in the customer’s life that might necessitate financial support and use that response to help customers ultimately achieve their life ambitions,’ he says to ZDNET in a video interview. Effective hyper-personalization means using data that’s already been collected in combination with emerging technologies to…