“The five-year-old company was founded by technology entrepreneur Greg Cross and Academy Award winner Mark Sagar, and has been using AI to create ‘autonomously animated digital people’ for digital workforces. ‘Global brands are investing more in how AI can create an intimate, personalised experience with their customers at scale.’” https://www.newshub.co.nz/home/new-zealand/2022/02/auckland-artificial-intelligence-company-raises-105m-to-create-digital-people-for-workforces.amp.html
Tag: AI
4 steps to a smarter digital transformation for your company
“Here are the four steps to unify digital adoption and purpose: 1) Integrate experience2) Elevate the human element3) Build diverse, dedicated teams4) Measure efforts against environmental, social and governance targets” https://venturebeat.com/2022/02/08/4-steps-to-a-smarter-digital-transformation-for-your-company/amp/
How W+K Made 11 Ads for Super Bowl Sunday, Filling 8 Minutes
“For most brands and agencies, pulling together one Super Bowl ad can be a Herculean task, sometimes taking many months and involving every person within an agency to produce a brand’s most visible marketing moment of the year. Wieden+Kennedy didn’t just execute one ad this year. It’s dropping six in-game national spots—the same as last…
Amazon’s New AI Tool Will Launch for the Super Bowl, But It Could Change Much More Than Football
“The NFL is unveiling a new measure of quarterbacks’ performances within a given game. Called the Passing Score, the metric uses Amazon Web Services’ A.I. to assess a quarterback’s execution on each play. At the end of the game, the player is graded on a scale of 50 to 99. Priya Ponnapalli, senior manager and…
Burrow vs Stafford: AWS Next Gen Stats lays out the case for each Super Bowl quarterback
“This week, the NFL and Amazon Web Services (AWS) released tons of statistics through Next Gen Stats (NGS) to show how each team made it to the championship game. One of their newest statistics — called ‘Passing Score’ — turned out to be one of the most accurate predictors of success this season. ‘Instead of…