“The use of CDPs has been growing for several years now. According to Gartner’s 2019 Marketing Technology Survey, 43% of brands polled had a fully-deployed customer data platform (CDP) and 31% were working to implement one. As customer data complexity continues to increase exponentially, the use of CDPs will continue to rise. Given that customer…
Tag: AI
An Insider’s View of Humana’s AI Program
“The organization is a hub-and-spoke model, he explained, with data governance, data analytics, and data science groups building horizontal platforms. But there were also a number of vertical units, he said, with integrators and product managers. Amid this team structure, some of the truly key team members were those professionals who understood the business process…
To accelerate business, build better human-machine partnerships
“Selling is a relationship between you and your customer, but there’s a third party—data and artificial intelligence— that can give you better insights and the ability to be more contextually aware and more responsive to your customer, says Roese. “Data, AI, and ML technologies can ultimately change the economics and the performance of all parts…
AI is thriving on and driving the edge
“Organizations that are looking to strategize around these developments should keep three factors in mind, says Intel VP Brian McCarson. First, open source becomes a key enabler because AI thrives on ready access to as much data and as many resources as possible. Secondly, video will become a major asset as organizations evolve in the…
The evolution of banking and fintech partnerships
“According to surveys conducted by PwC in 2016 and in 2019, 42% of banks engaged in joint partnerships with fintech companies, and 94% of financial services companies said they were confident that fintech would help to grow their company’s revenue over the next two years. Fintech should not be feared, as it’s been a major…