“Digital evolution is a critical component of our growth strategy as we enhance the overall omnichannel consumer experience,” said Christopher Reid, vice president and general manager of global digital at Kontoor Brands. “Through these new virtual stores, we are offering consumers a more immersive experience with our products and the opportunity to engage with our…
Tag: AR
The Metaverse is already here: 5 companies building our virtual reality future
“If you believe Facebook, the future is a virtual reality “metaverse.” The tech giant, which changed its name to Meta last month, plans to invest $10 billion this year to develop products that support augmented and virtual reality — a robotic hand, high-tech VR glasses and sophisticated software applications, to name just a few. Analysts…
Niantic is mapping the world and warns about the future of augmented reality
“Hanke warns about the dangers of less than scrupulous actors taking advantage of the world of AR. ‘Think about a wearable device that’s with you all day long. If it’s on your head, it probably knows where you’re looking most of the time. Maybe it knows about other things too, like your heart rate. You…
Nextech AR and Kohls Expand Augmented Reality Contract For Ecommerce
“Extensive product testing which began with Kohls’ Innovation Center, validated Threedy’s return on investment (ROI)., Kohls in collaboration with Nextech is now significantly scaling WebAR for Ecommerce, creating thousands of new 3D models that will enhance the augmented reality experience for Kohls’ customers. With Nextech’s 3D WebAR for Ecommerce solutions, Kohls’ customers can review products…
U.S. Open AR built by Deloitte
“For the 2021 U.S. Open and U.S. Women’s Open, Deloitte and the United States Golf Association (USGA) have developed an innovative augmented reality (AR) experience that will allow fans to immerse themselves in the Championships like never before. Enter U.S. Open AR built by Deloitte.” https://www2.deloitte.com/us/en/pages/about-deloitte/articles/usga-golf.html?id=us:2el:3qr:usgafy22:eng:greendot:060321:nbcfeatures