“Partnering with fashion giants like Farfetch and Prada to start, Snap’s new machine learning technology will utilize ‘3D Body Mesh’ to replicate real-life fits as Snapchatters try virtual clothes on via the camera, implementing voice-enabled controls to let the app know they’re looking to browse and try on in AR. ‘70% of consumers feel that…
Tag: AR
After Jack Ma’s holographic appearance at an AI conference, shares of this Chinese company soared
“At this year’s World Artificial Intelligence Conference (WAIC) in Shanghai, Alibaba Group Holding founder Jack Ma spoke on stage at the opening ceremony. But not in person – he appeared as a holographic projection at the event on July 9, which took place mostly online amid the coronavirus pandemic. The global AR market is projected…
Facebook’s smart glasses just found their AR lenses
“The small, low-power screens range from basic displays for showing simple head-up information on sports eyewear, through to Full HD, RGB screens that can replicate a smartphone interface as though it’s floating in front of the wearer.” https://www.google.com/amp/s/www.slashgear.com/facebook-smart-glasses-augmented-reality-plessey-exclusive-deal-30614886/amp/
The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce Guest Author
“Pinterest recently announced “Complete the Look,” which leverages rich scene context to recommend visually compatible results in Fashion and Home Decor Pins. According to the company, “Complete the Look takes context like an outfit, body type, season, indoors vs. outdoors, various pieces of furniture, and the overall aesthetics of a room, to power taste-based recommendations…
NexTech And LivePerson To Demo Conversational Commerce Platform Integrating AR With Messaging On Main Stage at AWE USA Conference May 31, 2019
“The benefits of having an augmented reality view and one-touch purchase transaction without having to leave the native messaging application makes the eCommerce interaction super simple and seamless for consumers and changes the retail landscape forever,” comments Scott Starr , LivePerson AVP Retail. “Conversational Commerce leverages humans, artificial intelligence and now AR to deliver more…