Here’s an interesting case study I found from Cognitive Scale a project with Under Armour. Notes: Create a 1×1 personalized experience Leveraging AWS, ML, NLP Results 24% increase in story exposure (spread of impressions) 70% decrease in time needed to publish content Increase in revenue per visit https://info.cognitivescale.com/hyper-personalized-mobile-shopping
Tag: bmcgee
AI hits the mainstream
“Artificial Intelligence (AI) applications can now tackle several of marketing’s time-consuming and repetitive tasks, such as market segmentation, content curation and predictive analysis. As AI applications become more sophisticated, they are beginning to take on tasks which require creativity, affording marketers more time to focus on perfecting campaigns and coming up with new ideas. For…
The Future Of E-Commerce And Retail Will Be Written In China
Additionally, Alibaba’s high-tech food/grocery retail store concept, known as Hema, is expanding quickly. Exhibit 1. These outlets serve as walk-in restaurants, food and grocery purchase points, and warehouses for online delivery (within 30 minutes in a three-kilometer radius) – all at the same time. There are now 64 Hema stores in operation, with two being added each…
2018 in Review – Ana Păstrăvanu of thepaypers.com
One of the best aspects of transitioning to a new calendar is the year-in-review pieces written by popular technology blogs and publications. This morning I discovered a post written by Ana Păstrăvanu of thepaypers.com. Here are just a few of the key take-always. Check out the post for full details. In Pakistan ecommerce was expected…
2019 – A year of data for everyone
The rise of explainable AI The promise of AI suggests machines will enhance human understanding by automating decision-making. With greater reliance on AI and machine learning comes human hesitation about the trustworthiness of model-driven recommendations. Rightfully so, as many machine learning applications don’t offer a transparent way to see the algorithms or logic behind decisions…